Now this is how underground stations ought to be.
Imagine waiting for your train to work on a comfortable sofa!
During March 2010 (up until 24 March actually), IKEA have put 'furniture collections' on four key Paris Metro stations.
There are not just chairs and sofas everywhere the subway walls are filled with prints that show off IKEA interiors.
This is creative advertising.......!
It certainly beats painting the Southampton to the Isle of Wight ferries in IKEA yellow and blue.
Mind you I thought that was an inspired idea when their new store opened in Southampton!
Mind you I thought that was an inspired idea when their new store opened in Southampton!
I can imagine the French people talking about this for years to come!
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